SM Supermalls launches Sustainability Digest

 A supplementary report on environmental impact: The SM Supermalls Sustainability Digest 2025: Work and Wins showcases how sustainability is deeply ingrained in SM’s mall operations for the benefit of its customers and surrounding communities

(L-R: Bel Gonzales, SM Supermalls Section Head for Sustainability; Kitchie Limoanco, SM Supermalls SVP for Corporate Marketing and Public Relations; George Cheung, SM Supermalls AVP for Waste Management & Sustainability Solutions; Engr. Liza B. Silerio, SM Supermalls VP for Corporate Compliance and Sustainability; Engr. Junias Eusebio, SM Supermalls VP for Operations; Joaquin San Agustin, SM Supermalls EVP for Marketing; Engr. Charles Singson, SM Supermalls AVP for Mall Operations, Mina Kahn, SM Supermalls AVP for Transport Management)

MANILA, Philippines — SM Supermalls has unveiled the “SM Supermalls Sustainability Digest 2025: Work and Wins.” The inaugural report showcases how sustainability is woven deeply into SM’s core strategies, ensuring its nationwide network of most-loved Supermalls remain safe, resilient, and environmentally responsible for the benefit of Filipinos and the communities that surround its business.

The comprehensive report spotlights SM’s environmental efforts that stem from the sustainability pillars of energy, water, and waste. Through the digest, SM Supermalls reinforces its commitment to blending environmentally responsible practices into its operations focused on creating more resilient communities and advancing environmental management.

“What makes the sustainability approach of SM Supermalls unique is the scale in which we are able to implement our hard work. For us sustainability is not about mere compliance. It is deeply embedded in every aspect of operations across our nationwide network of most-loved Supermalls to serve our customers and communities better,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing.

SM Supermalls’ dedication to environmental responsibility dates back to the 90s, when Mr. Hans Sy, current Chairman of the Executive Committee of SM Prime Holdings, pioneered resource-saving initiatives, particularly by leading the installation of sewage treatment plants that recycle water for irrigation, sanitation, and air-conditioning.

Today, SM’s environmental efforts continue to evolve through integrated solutions in renewable energy, water stewardship, and waste management across its mall operations nationwide.

On energy efficiency, SM Supermalls Vice-President for Mall Operations Junias M. Eusebio highlighted the company’s increased reliance on renewables to support its long-term sustainability goals.

“Not all solar energy can power the whole supply. But rather, it complements the energy mix of the grid plus the solar energy we generate.”

SM’s environmental programs have also expanded to involve broader customer touchpoints for deeper community engagement across the Philippines.

“Our scale gives us the unique privilege of involving our customers and communities across the country in the shared journey toward sustainability. SM not only strives to implement measures that preserve our natural resources, we also empower everyone to engage with customer touchpoints on sustainability at their most-loved SM mall,” said Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability.

 SM’s executives for sustainability and mall operations highlight its initiatives for water conservation, energy efficiency, and waste management.

Moreover, SM Supermalls enhances community resilience against natural disasters by continuously upgrading its rainwater catchment basins, automated weather stations, and earthquake-monitoring systems. SM Supermalls has carried Mr. Sy’s vision forward by making sustainability a core part of how its malls are designed, managed, and operated.

Together with government institutions, local government units, stakeholders, and volunteers, SM Supermalls has strengthened its role in working for a cleaner, greener future for all.

Additionally, SM Prime’s Net Zero 2040 goal envisions powering malls with renewable energy to reduce greenhouse gas emissions. These objectives align with the United Nations Sustainable Development Goals that integrate environmental action and resilience-building.

SM Supermalls recognizes its vital role in building communities and protecting the environment. Join the SM Green Movement by participating in sustainability programs at your most-loved SM Supermall.

SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities Start strong. Find what fits. Your future begins at SM.

 

As the new year opens, SM Supermalls reaffirms its commitment to Filipino job seekers by welcoming 2026 with renewed energy, bigger opportunities, and a proven track record of impact through its nationwide Job Fair program.

Building on a landmark 2025, SM Job Fairs have evolved beyond traditional recruitment events into a full-scale career ecosystem—bringing together employers, job seekers, skills training, and government services in one accessible, community-based platform.

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).

A Strong 2025 Performance, By the Numbers

In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekers with more than 6,000 employers across industries. These efforts resulted in 15,000+ hired-on-the-spot, proving that accessible, purpose-driven platforms can deliver real employment outcomes at scale.

Senior High School students explore future career paths and digital upskilling opportunities at interactive booths during an SM Job Fair held in 2025, in partnership with government and private sector stakeholders.

Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling, and on-site services directly into job fair venues—helping future-proof Filipino workers while removing barriers to employment.

 

Reputable and prestigious employers from PMAP's network like BDO Coca-Cola and SM Supermalls, open doors to job seekers during the two-day career event at SM City North EDSA.

Zamboanga City Opens the Year with an Exclusive Job Fair

Leading SM’s 2026 kickoff is SM City Zamboanga, set to host an exclusive Job Fair on January 16–17, from 9:00 AM to 4:00 PM at the Zamboanga City Coliseum. Held in partnership with the Public Employment Service Office – Zamboanga City (PESO) and Department of Labor and Employment Region IX (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food and beverage, customer service, operations, and support services.

A strong turnout marks the previous exclusive Job Fair at SM City Zamboanga in 2024, with hundreds of job seekers lining up early to explore employment opportunities and submit applications—proof of the city’s strong demand for accessible jobs close to home.

With the empowering call to action—“Start strong. Find what fits. Your future begins at SM”—the job fair invites applicants to explore career opportunities aligned with their skills, passions, and long-term goals.

To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000 applicants, with more than 4,000 registrants already signed up through PESO as of this week.

On-the-spot interviews and real conversations take center stage during the 2024 exclusive Job Fair at SM City Zamboanga, where employers and applicants connect face-to-face—setting the tone for an even bigger turnout this year

As Zamboanga City continues to grow as a regional economic hub, the SM City Zamboanga Job Fair serves as a vital platform for employment generation, workforce development, and public-private collaboration—supporting inclusive growth in the region.

More Opportunities This Year

With strong momentum from 2025, and a packed calendar ahead, SM Job Fairs begin 2026 ready to connect more Filipinos to meaningful work—one opportunity, one community, and one future at a time.

Job seekers excitedly flex their call back interview slips during an SM Job Fair conducted in 2025

A Cebuano New Year Like No Other at SM Supermalls

The locals of the Queen City of the South know how to have a good time—it’s practically in their DNA. Cebuanos are known for their energetic, passionate, yet irresistibly sweet disposition, and this is never more evident than in their loud, lively, and unapologetically fun New Year celebrations—and in festivities all throughout the calendar year.

With 2026 officially here, SM Seaside City Cebu and SM City Cebu are cranking the party all the way up with not-to-be-missed experiences perfect for explosive feasts and wildly entertaining gatherings. Bring out that fiery Bisaya spirit in you, and dare to live an elevated lifestyle with these must-try, Cebufied activities.

Must-Do #1: Go Full Kikay This 2026!

Upgrading your outfit is sure to be a doozy with these kikay-cute finds from these fabulous stores. With a stunning collection of accessories and trend-driven bags, you’ll feel absolutely gwapa from the very start of the year all the way to the end!

● Bagel Girl
Step into the New Year with Cebuano flair at Bagel Girl, on the 2nd Level of the Seaview Wing at SM Seaside City Cebu. Pile on the sparkle, play with the shine, and finish every look with jewelry and hair accessories made for celebrating loud, proud, and in style. From street parties to family gatherings, bring that unmistakable Cebuano energy wherever the night takes you.

● House of Little Bunny Pop-up Store
Start 2026 the Cebuano way by looking effortless, put-together, and ready for anything by hopping on to the House of Little Bunny Pop-up Store in SM City Cebu’s North Wing. Whether you’re out for celebrations or on the go all year long, these are pieces made to carry you through 2026 in style.

 

Must-Do #2: Trimmed For Tiny Perfection

Cebuanos like to start things light, easy, and with plenty of smiles. That’s exactly what your little one gets at Cuts 4 Tots on the 2nd Level, City Wing of SM Seaside City Cebu—the first in VisMin. This kid-friendly salon guarantees a stress-free haircut that can keep your kids comfy, confident, and camera-ready all year long.

 

Must Do #3: Family Fun Awaits

Once your tot has had the perfect little snip, it’s time for some much-needed family bonding. Nothing says ‘fun!’ quite like a fun-filled day at Fantasy World, at SM Seaside City Cebu, located at the Lower Ground Level, Cube Wing. The biggest one yet to open in VisMin, it features a wide array of attractions—from unique games to interactive activities like Simulated Golf and Double Fun Arcade.

Must-Do #4: Upgrade Every Feast and Festivity

Craving for something besides the usual Talisay lechon? Head over to these awesome restaurants instead to shake things up. Serving some of the most mouthwatering meals this side of Cebu, you and your family will be screaming kalami all the way home!

 

● Herbs & Cellar
Cebuanos like their food bold, familiar, and worth coming back for. Ease into the year with a flavor-packed meal at Herbs & Cellar in the North Wing of SM City Cebu. With a fusion-forward menu that gives comfort favorites like sisig and fish and chips a clever twist, it’s the kind of place that keeps things exciting while still feeling just right for local tastes.

 

● Samgyupsalamat
The best way to welcome what’s next is around a table full of food. Say daghang salamat to satisfying, savory favorites at Samgyupsalamat in the North Wing of SM City Cebu. With Korean-style grilling, Filipino flavors, and unlimited marinated meats and sides, it’s the kind of feast made for sharing, celebrating, and lingering a little longer.

 

● Tavolàta
In Cebu, starting strong means sitting down and enjoying great food. That’s why Tavolàta in SM City Cebu’s North Wing offers a feast that shouldn’t be missed. From handmade pastas to hearth-baked pizzas, its warm, inviting Italian fare sets just the right tone for a year meant to be enjoyed.

 

● Super Bowl of China
When the celebration slows down but appetites are still big, Super Bowl of China is the perfect pick. Enjoy comforting Chinese favorites paired with warm, personal service—something that truly resonates with Filipinos who love gathering, dining, and celebrating with friends and family. Find the first VisMin branch at SM City Cebu, North Wing.

Must-Do #5: End on a Sweet Note with Bisaya Brews And Bites

Once the entrée is done, it’s time to treat yourself to dessert and refreshments. A typical Cebuano celebration isn’t complete without a premium brew and a sugary delight that hits just the right spot. For an high-end coffee-and-confectionery experience that’s as sweet as your palangga, make your way to these stellar cafés and pastry shops.

● Good Habits Coffee
When the celebrations wind down but the night isn’t over, there’s always time for one more cup. Drop by Good Habits Coffee at the North Wing of SM City Cebu and settle in. With a cozy, homey space and freshly brewed coffee, it’s an easy place to stay up a little longer—whether you’re catching up, getting work done, or just enjoying the quiet before the year fully kicks in.

 

● Beard Papa’s
After all that celebration, there’s always room for something sweet. Swing by Beard Papa’s at the North Wing of SM City Cebu and treat yourself to their famous cream puffs—filled with rich chocolate, ube, honey butter, and other seasonal flavors. They’re light, indulgent, and tempting enough to make even puto and tikoy wait their turn.

Family, food, and fun—that’s what Cebuanos do best! And this rings especially true during the advent of the year. Throttle in at SM Supermalls fully and elevate your lifestyle with our carefully curated lineup of explosive finds to lead you into a whole new era this 2026.

Let the craziness, color, and chaos of Cebu dazzle and wow the start of the year—and let’s keep the party going right till the very end. Malipayong Bag-ong Tuig!

A Bangin’ Start to 2026 in Cebu at SM Supermalls

The New Year calls for a bigger, bolder start and blazing-hot adventures. Saying goodbye to 2025 and stepping into a clean slate—while bittersweet, is undeniably exciting, and SM Supermalls is here to ensure you begin the year in the most elevated and exhilarating way possible.

Let’s welcome 2026 together with a show-stopping tour of the latest crown jewel in Cebuano shopping: SM J Mall. From flash-worthy finds to lifestyle upgrades that make noise, this carefully curated lineup of must-haves is guaranteed to satisfy your bold, ever-evolving taste. Let’s all set the New Year ablaze with fiery new energy and explosive possibilities!

 

Trendy Finds and Explosive Surprises

With its vibrant interiors and shelves bursting with everything your heart desires, the newly opened KKV is not just a lifestyle hub—it’s a full-on treasure hunt waiting to happen. Bring your friends and wander through endless aisles of trendy must-haves, from makeup and skincare to delicious snacks and tech accessories. Who knows? You might just score the perfect little gem to kick off the New Year with a bang!

Megawatt Glam For The New Year

Step into the new year with an ultra-glamorous pair of shoes from Clube Melissa. Strut with newfound confidence and flair in jelly flats, heels, and sandals that combine cosmopolitan style with unmatched durability. With shoes this fierce and sturdy, you’re sure to treasure them for many years to come.

 

Full Charge Into The Year

Charge up the hype with WIWU! From power banks to cables, to hundreds of quirky, eye-catching mobile accessories—you can flex your own unique style while keeping your tech last longer than a New Year’s Eve party.

 

Cue The Sweet Explosion

Make every handaan boom-worthy with a mind-blowingly delicious cake from Conti’s. Featuring their signature Pistachio Crunch, Mango Bravo, and other irresistible pasalubong favorites, it’s no wonder Conti’s is every Filipino’s go-to for a show-stopping celebration centerpiece.

 

● Carmen’s Best

Something sweet is finally here. Carmen’s Best is now open, bringing its signature handcrafted ice cream made with rich, high-quality ingredients. From timeless favorites to indulgent flavors, this new spot promises to add a delicious twist to your mall visits.

New Stores For Amped-up Fun

Aside from our all-time favorites, we’ve got even more in store for you this 2026! In just a few months, these much-awaited shops will open their doors to the public, giving you and your family even more jaw-droppingly fun spots to explore, shop, and enjoy.

● UGreen

Juice up your 2026 with UGreen, your soon-to-open top tech spot designed to keep all your celebratory moments to all your gadgets fully powered. From fast chargers to hubs and power banks, their reliable accessories will make sure every device never falters all year long.

 

● WATCHprofile

Countdown’s on! Unlock WATCHprofile in just a few months and customize watches and digital timepieces—because the moments don’t stop when New Year’s Eve ends.

 

● Wilson

Serve up explosive gameplay at the soon-to-open Wilson. With high-performance tennis, basketball, and baseball gear, you’ll be setting serious sports standards with their must-have athletic essentials.

Repeat after us: 2026 is YOUR year to thrive! As your taste continues to evolve, leave the past behind and step into a bolder, brighter “new you” era—powered by SM Supermalls’ handpicked finds. With SM as your guide, we’re bringing all the spark, style, and excitement you need to own the year.

And with even more hotly anticipated stores opening at SM J Mall, there are more reasons than ever to shop. Go ahead—let SM Supermalls elevate and ignite your New Year… and beyond!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

VIYLine MSME Caravan Rolls Into SM City Masinag This September 17–23

VIYLine CEO Viy Cortez–Velasquez joins merchants and influencers at the caravan, reinforcing the brand’s commitment to uplifting MSMEs.

The VIYLine MSME Caravan is bringing its vibrant showcase of local entrepreneurship and proudly Filipino products to the east as it lands at SM City Masinag this September 17–23. Organized by VIYLine Group of Companies together with SM Supermalls, the caravan has become a well-loved platform for micro, small, and medium enterprises (MSMEs) to shine in some of the country’s busiest malls. From beauty and wellness essentials to fashion finds, home must-haves, and foodie favorites, shoppers can look forward to discovering the creativity, resilience, and grit of Filipino entrepreneurs.

 

The caravan has already made waves in its earlier stops across Luzon—including SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa—drawing enthusiastic crowds eager to support local brands and meet influencer-entrepreneurs.

 

Members of the dance group Mastermind—Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez—energize the crowd with a special performance during the caravan’s opening program. Mastermind is known for their viral dance covers and creative collaborations with local brands.

Toni Fowler, owner of FAB, and Vince Flores make their grand entrance at SM City Muntinlupa to show support for the VIYLine MSME Caravan.

Host Tita Krissy Achino (middle) and Even PH co-owners Venice Velasquez and Eve Castro show their support for fellow MSMEs during the caravan’s opening week.

“At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow,” said Joaquin San Agustin, Executive Vice President, SM Supermalls. “The caravan has proven that supporting local is not just a trend, but a movement.” 

Expect a lively week at SM City Masinag, complete with interactive booths, meet-and-greets with influencer-entrepreneurs, and budol-worthy deals that celebrate the best of Filipino MSMEs.

All eyes were on stage as VIYLine’s roster of influencer-entrepreneurs gathered for a special meet-and-greet at SM City Muntinlupa. Students, fans, and young shoppers filled the venue with excitement, eager to catch a glimpse of their favorite celebrities while celebrating the entrepreneurial spirit of the VIYLine MSME Caravan.

 

Catch the VIYLine MSME Caravan at the Upper Ground Level of SM City Masinag from September 17 to 23. Support local. Shop with purpose. Celebrate Filipino talent at the VIYLine MSME Caravan.

Top 3 Things You Can’t Miss at HIMBON: The 39th Negros Trade Fair

 

Culinary Creations by Rising Negrense Chefs - Two Negrense talents wowed the crowd and stole the spotlight during the media launch of Himbon: The 39th Negros Trade Fair last Aug 26, 2025—and their names are worth remembering. Their gastronomic menu was just a taste of what’s possible: innovative, world-class, and proudly Negrense!

Chef Cara Davis (Halong, Makati) – trained in Michelin-starred kitchens from New York to San Sebastián, she now fuses bold Asian flavors with her Mexican culinary background.

Think uni toast with foie gras and crab aligue pave — just some of the inventive dishes she crafted, alongside many other culinary creations.

 

Chef Luis Locsin (private dining star) – CIA-trained, with global stints from Jean Georges NYC to Bali, he now curates private dining. His charcuterie spread at the launch featured Negros blue cheese, Don Papa rum pâté. Proudly Negrense, globally trained.

 

Pâté en croute, and Casa del Formaggio Stracciatella, olive oil, and confit tomatoes

This year, the Negros Trade Fair makes its historic debut at SM Aura—and it’s bringing with it the flavors, fashion, and flair of Negrense heritage. Here are the main reasons of must-experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss:

 

#1 Heritage Weaves, Modern Fashion & Accessories

Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together.

 

#2 Handcrafted Home Finds

From pandan to bamboo to buri—Negrense artisans transform natural fibers into elegant accents for your home. Discover design-forward décor and furnishings that bring timeless Negros craftsmanship into modern living spaces.

 

#3 Artisan Sweet & Savory & Pasalubong

Stock up on flavors that define Negros: – From Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, plus savory favorites like the Ereneta-Manaloto’s bottled Chorizo de Bacolod and a lot more— Sweet or savory, these iconic bites are made for gifting—or for keeping all to yourself.

 

Experience More at HIMBON

Beyond shopping, HIMBON is a celebration of Negrense culture. Sip on Don Papa rum and locally crafted wines as live acoustic music fills the air, bringing the warmth of Negros hospitality right to the city. Let the fair inspire your next adventure with showcases of pristine beaches, heritage haciendas, and food tours—each one an invitation to experience Negros firsthand. And of course, every artisan booth and styled corner is a story waiting for your feed, so don’t forget to capture your #HimbonMoments along the way.

 

At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that celebrates both tradition and modern creativity.

● Save the Date: Sept 23–28 | SMX Convention Center, SM Aura
● Taste. Shop. Celebrate. Experience Negros like never before.

About SM Supermalls MSMEs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. MSMEs are everywhere in SM Supermalls. From pop-ups to trade fairs, they transform our malls into launchpads of innovation, creativity, and entrepreneurship—fueling energy, ideas, and everyday experiences. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!